How Brands and Businesses can use the Power of Storytelling To Tell Your Brand Story Online
Since the time when humans gathered around the fire and drew figures on the walls of caves, the three essentials of storytelling are unchanged: an audience, a storyteller, and a story. Brand storytelling is so much more than an ordinary marketing option: It’s the future of digital advertising. And we all have a story to tell.
Like all traditional elements of advertising and marketing, brand storytelling requires strategy. To create engaging content, you need a strategic dispersion of posts across your channels that allow the consumer to discover and interact with your brand. Quality content requires storytelling.
We must not underestimate the power of storytelling. The same product accompanied by a brand story has a higher perceived value with no additional investment. And we need to do it right and from the beginning.
Now you have the unique opportunity to join masterclass of carismatic Deepa PAUL who has done successful cooperation with World famous brands as: Hugo Boss, Gucci, BBC, Johnnie Walker, Universal, Dolce & Gabbana, HBO, Disney, MTV, Heineken, Canal+, NBCUniversl, P&G Prestige, ESPN, GlaxoSmithKline, E and many more.
Each of the masterclass sessions explores those three essentials in the digital age, with a special focus on storytelling in social media.
Each session ends with practical tips: what can I walk away with right now? What can I do differently tomorrow?
Discover more of DEEPA PAUL: http://deepa.is/
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Event language: English