Üldinfo

Toimumise kuupäev:
03.10.2019
Registreerimise lõpp:
01.10.2019
Asukoht:
Eesti filmimuuseum IN MAARJAMÄE HISTORY CENTRE (Pirita tee 64, TALLINN 12011)
Hind: Liitu sooduspakkumistega
279 € + km
Special price valid til June 30 for members joined with our special offers 189€ + km

How Brands and Businesses can use the Power of Storytelling To Tell Your Brand Story Online

Since the time when humans gathered around the fire and drew figures on the walls of caves, the three essentials of storytelling are unchanged: an audience, a storyteller, and a story. Brand storytelling is so much more than an ordinary marketing option: It’s the future of digital advertising. And we all have a story to tell.

Like all traditional elements of advertising and marketing, brand storytelling requires strategy. To create engaging content, you need a strategic dispersion of posts across your channels that allow the consumer to discover and interact with your brand. Quality content requires storytelling.

We must not underestimate the power of storytelling. The same product accompanied by a brand story has a higher perceived value with no additional investment. And we need to do it right and from the beginning.

Now you have the unique opportunity to join masterclass of carismatic Deepa PAUL who has done successful cooperation with World famous brands as: Hugo Boss, Gucci, BBC, Johnnie Walker, Universal, Dolce & Gabbana, HBO, Disney, MTV, Heineken, Canal+, NBCUniversl, P&G Prestige, ESPN, GlaxoSmithKline, E and many more.

Each of the masterclass sessions explores those three essentials in the digital age, with a special focus on storytelling in social media.

Each session ends with practical tips: what can I walk away with right now? What can I do differently tomorrow?

Discover more of DEEPA  PAUL:  http://deepa.is/

Some works done by Deepa.

Follow us also at the event page:

Event language:  English

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Programm

09:15 - 10:00

Registration and coffee with light snacks

10:00 - 10:30

Opening remarks. From idea to realisation Inspirational story: How to make something out of nothing and how to market it well?

10:30 - 12:00

(AUDIENCE) Who is your story for?

  • How well do you know your audience?
  • Knowing what your audience cares about, how they want to be spoken to, and how to tell your story in a way that makes them want to listen
  • Translating marketing speak into human language: how people really think and talk, and how to get tone of voice right
  • How to be relatable, authentic and relevant in their lives
  • Authenticity: what does it mean to be authentic in the age of selfies and Instagram?
  • Practical tips: what can I walk away with right now? What can I do differently tomorrow?

12:00 - 13:00

Lunch

13:00 - 14:30

(STORYTELLER) Who is telling your story?

Deepa Paul

  • The new storytellers: putting a human face to your brand story
  • Influencer marketing: Are you choosing the right storytellers? How do you know it’s working?
  • Beyond marketing: how are influencers shaping the future? A political case study of fake news, troll armies, and micro-influencers
  • Choosing to build relationships and community over time vs. short-term gains
  • Practical tips: what can I walk away with right now? What can I do differently tomorrow?

14:30 - 15:00

Coffee break

15:00 - 16:00

(STORY) How are you telling your story?

Deepa Paul

  • What tools are you using to bring your brand story to life?
  • Content creation and visual storytelling through Instagram: integrating visuals with words on social media
  • Story first, platform later: how do you create a powerful story that can travel across platforms? How do you choose the right social media channels and tell the right stories?
  • How do you choose the right platform; how are you telling your story on different platforms
  • Is your brand story part of a bigger conversation? Is your conversation big enough?
  • What it really means to be an inspiring bränd
  • Practical tips: what can I walk away with right now? What can I do differently tomorrow?

16:00 - 16:30

Wrap up/Question and Answer/Networking

Deepa Paul and Kaire Guthan van der Toon

16:30 - 16:40

Closing remarks

Kaire Guthan van der Toon

Lisainformatsioon

Sündmuse tüüp:
Koolitus
Lektorite arv:
2
Sihtrühm:
brand and marketing managers, company leaders and CEOs, sales managers, everybody else who want to upgrade their skills in creating a story round the brand and in digital storytelling
Õppemeetodid:

Duration of training 8,9 AT. Interactive masterclass and inclusion of auditoorium, examples from real life.

Loobumistingimused:

Announcment in written form 100% refund til 12.09.2019; 50% refund in periood of 13. – 26.09.2019. If canceled later than 26.09.2019,  participation fee will not be refunded and the bill belongs to pay.

Procedure of dispuute resolution: All conflicts and misunderstandings between the trainee and trainer will be solved through written negotiations. Complaints will be reacted in seven workdays by event producers and CEO. If agreement is not achieved, all complaints will be solved throug court according to applied law.

Projektijuht:
Reelika Andresson-Kesa, event producer
Toitlustus:
Jah
* Eesti Koolitus- ja Konverentsikeskus has the right to make changes in the program